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Santosh Panda failed twice before starting up with Explara. He started up Explara remotely from London in moonlight mode and bootstrapped it with his earnings till it was sustainable. Explara is a DIY event management platform for professional events that has inverted the SaaS revenue curve by being India First and World Next. With a down to earth attitude and unconventional hiring style, Santosh has built Explara quietly into successful at scale business.
For long, almost everyone has said that it was hard to build big businesses and companies out of India serving the Indian consumer. The Indian market was too complex or the Indian consumer was not a spendthrift and the number of Indian consumers was low. Our Roger Bannisters and bees did not care or know. They went on to build and scale big.